Building a business image is not something invented by a public relations firm: It’s a reflection of what you do and how you do it. Marketing your business brand means running a first-rate business and letting people know about it. Every action your company takes sends a marketing message.
When most people think about letting the world know about their business, they imagine a clever ad. But advertising is one of the most expensive and least effective forms of marketing. After all, why broadcast your message to many uninterested members of the public, when you can address people who have a demonstrated interest in what you do, merely by creating a strong referral system?
To begin learning how to market your business effectively, check out this list of tactics.